Vancouver, B.C. — Monday, Apr 30, 2007
Rouxbe Video Technologies in partnership with HarperCollinsCanada, is pleased to announce that its step-by-step High Definition ("HD") instructional cooking videos can now be downloaded and played in HD using the recently released Apple TV. Rouxbe.com is the first cooking website to provide instructional cooking content in HD. In the weeks ahead and into the future, additional content will be sourced from recipes taken from many of the highly-acclaimed cookbooks published by HarperCollins.
Rouxbe (pronounced roo-bee) delivers a revolutionary instructional cooking experience that changes the way people learn how to cook. Rouxbe's close up, step-by-step video format, its unique production processes and Apple TV's HD capability, now allow food lovers to see food like it has never been seen before. The video recipes can also be downloaded for iPod providing food lovers with their very own pocket chef that they can take to the store or use in their kitchen.
Rouxbe CEO, Joe Girard says, "We are thrilled to be able to partner with HarperCollins to deliver the next generation cooking solution for home cooks. We capture, in high-resolution, the auditory and visual cues to cooking that chefs use everyday ? something that just isn't possible with text- based resources. This unique partnership allows us to provide video chef support for HarperCollins' cookbooks."
"In an effort to continue to provide our customers with cutting-edge information," said Steve Osgoode, HarperCollinsCanada Director of Digital Media and New Business Development, "we have partnered with Rouxbe to offer our readers the most advanced new media program in the marketplace."
HarperCollinsCanada is proud to be the publisher of many established Canadian bestselling, critically acclaimed and award-winning cookbook writers such as Leslie Stowe, Ted Reader, Trish Magwood, Lucy Waverman and James Chatto as well as international award-winning and bestselling authors including Donna Hay, Mario Batalli, Alice Watters, Patricia Wells, Daniel Boulud, Gordon Ramsay, Emeril Lagasse, Danny Meyer, and Marcella Hazan.
Food lovers can now select from 6 High Definition collections (7 for iPod) that contain opt-in supporting drill-downs (skill and technique videos).Each collection comprises one full meal or individual recipes that can be cooked separately. Recipes range from main dishes like Roasted Lemon and Cilantro Chicken to traditional desserts like Crème Brûlée, plus useful technique drill-downs such as Deboning a Chicken. HD full screen instructional collections are priced at USD $2.49 and iPod downloadable versions are available for USD $1.49 per collection. More than 70 full video recipes, comprising of over 300 step videos and over 100 drill-downs are available on Rouxbe.com with new video recipes released weekly.
About HarperCollinsCanada
HarperCollinsCanada publishes fiction, non-fiction, and books for children, as well as religious and reference books. HarperCollins imprints in Canada include HarperCollins, Perennial, HarperTrophyCanada, Collins, and Phyllis Bruce Books. These imprints publish many of Canada's finest writers, including Barbara Gowdy, Kenneth Oppel, Charlotte Gray and Jack Granatstein, as well as great writers and leading authorities from around the world, such as Jonathan Franzen, Tim Flannery and Barbara Kingsolver.
HarperCollinsCanada also distributes America's Test Kitchen, Tokyopop, Zondervan, and HarperCollins, Collins, Perennial and Harper Paperbacks from the US and the UK. Consistently at the forefront of innovation and technological advancement HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. Visit the HarperCollinsCanada website at http://www.harpercollins.ca.
About Rouxbe:
The Rouxbe Cooking School (rouxbe.com), founded in 2005, teaches home cooks, culinary students, and culinary professionals to become better and more confident cooks. Rouxbe captures a professional culinary curriculum in close-up video and delivers it via self-paced online classes, making professional quality culinary instruction more accessible and affordable to individuals and organizations. Rouxbe has been adopted by professional culinary schools, high schools, food services organizations, and cooking enthusiasts around the world.
