Vancouver, B.C. — Saturday, Oct 4, 2008
Co-Branded Website Enables Dean & DeLuca to Build Consumer Loyalty by Offering Rouxbe's Rich Instructional Cooking Content to its Customers
Vancouver, British Columbia, and Wichita, KS - September 20, 2008 - Rouxbe.com, the premier online instructional cooking site, today announced a unique partnership with Dean & DeLuca that will create a dedicated Rouxbe channel for Dean & DeLuca consumers who want to improve their cooking skills or expand their culinary repertoire.
As part of the program Dean & DeLuca, a multi-channel retailer of gourmet and specialty foods, premium wines and high-end kitchenware, will offer its customers a six-month premium membership to Rouxbe.com, which includes the just-launched online cooking school. Rouxbe.com video content will also be featured on the Dean & DeLuca website.
About Rouxbe:
The Rouxbe Cooking School (rouxbe.com), founded in 2005, teaches home cooks, culinary students, and culinary professionals to become better and more confident cooks. Rouxbe captures a professional culinary curriculum in close-up video and delivers it via self-paced online classes, making professional quality culinary instruction more accessible and affordable to individuals and organizations. Rouxbe has been adopted by professional culinary schools, high schools, food services organizations, and cooking enthusiasts around the world.
