Vancouver, B.C. — Monday, Apr 6, 2009
Rouxbe welcomes Erin Hakansson to Rouxbe's advisory board. Erin will help the Company align with premium food and beverage-related companies who are looking to leverage premium web video content. With Rouxbe's engagement model, companies can leverage the entire Rouxbe site to engage, interact, communicate and build brand affinity with their consumers by sponsoring Premium Membership on the site.
Erin has been a driving force in shaping the corporate development and M&A strategy for Conde Nast's interactive division, which includes the brands Epicurious, Wired, Style and Concierge. In that role, she sourced premium content, disruptive technologies and new monetization opportunities and worked on the acquisitions of Reddit, ArsTechnica, HotelChatter, Jaunted, HotWired and WebMonkey.
Prior to that, she led the business development efforts for Travelocity's newly-formed division of experience-based activities. During her tenure, she added thousands of new products to the site and had a year-over year revenue growth of 200+%.
Erin is now a San Francisco-based startup advisor, helping digital media companies with partnerships, content distribution and navigating M&A transactions. She also designs and produces a line of jewelry called Erin Hakansson Jewelry.
About Rouxbe:
The Rouxbe Cooking School (rouxbe.com), founded in 2005, teaches home cooks, culinary students, and culinary professionals to become better and more confident cooks. Rouxbe captures a professional culinary curriculum in close-up video and delivers it via self-paced online classes, making professional quality culinary instruction more accessible and affordable to individuals and organizations. Rouxbe has been adopted by professional culinary schools, high schools, food services organizations, and cooking enthusiasts around the world.
