Vancouver, B.C. — Thursday, Sep 22, 2011
Online cooking school innovator Rouxbe Cooking School has teamed up with best-selling author Kathleen Flinn (The Sharper Your Knife, The Less You Cry) to offer online video cooking lessons as a companion to her highly anticipated book The Kitchen Counter Cooking School: How a Few Simple Lessons Transformed Nine Culinary Novices into Fearless Home Cooks (Viking/Penguin, publish date October 3, 2011).
“Rouxbe and I have the same mission, to teach people how to cook so they can get off the couch and into the kitchen,” Flinn said. “Through high-quality videos, recipes, interactive quizzes and online support by Rouxbe chefs, their program helps home cooks quickly improve their skills. Hands-down, Rouxbe is the best online solution for cooks of every level to learn independently, and on any device, which truly means that any kitchen counter can become a private cooking school.”
Flinn worked with Rouxbe to select a series of Rouxbe lessons that correspond to chapters in The Kitchen Counter Cooking School. The lessons, which cover essential techniques such as knife skills, sautéing, pan-frying, roasting, preparing vegetables and making stock, will be available for purchase in a new a la carte format or as an affordable series package. Flinn is also sponsoring, for a limited time, free access to Rouxbe’s “How to Cut Using a Chef’s Knife” lesson, to make it easy for aspiring home cooks to get a taste of learning to cook online.
“With her first book, Kathleen inspired a multitude of readers to want to drop everything and run off to cooking school in Paris,” said Paul Bloom, CEO of the Rouxbe Cooking School. “With her second, she’s demonstrated that cooking school need not be any further away than your own kitchen counter. Rouxbe is thrilled to help by delivering professional quality online instruction to her fans wherever and whenever they want them.”
The lesson on “How to Cut Using a Chef’s Knife” is available immediately, and the complete online companion to The Kitchen Counter Cooking School will launch with the book on October 3, 2011. Both can be accessed directly from Kathleen Flinn’s website at kathleenflinn.com.
The Rouxbe Cooking School (rouxbe.com), founded in 2005, teaches home cooks, culinary students, and culinary professionals to become better and more confident cooks. Rouxbe captures a professional culinary curriculum in close-up video and delivers it via self-paced online classes, making professional quality culinary instruction more accessible and affordable to individuals and organizations. Rouxbe has been adopted by professional culinary schools, high schools, food services organizations, and cooking enthusiasts around the world.
Flinn (kathleenflinn.com) is an author and graduate of the elite culinary school Le Cordon Bleu in Paris who decided to use her training to champion home cooking. Her book, The Kitchen Counter Cooking School, is the culmination of a unique experiment in which she visited the homes of real people to find out what and how they ate, and found that lack of cooking skills and kitchen confidence among the reasons many people do not cook at home. This innovative partnership with the Rouxbe Cooking School aims to bring a high technology approach to improving the state of home cooking.
For more information visit KathleenFlinn.com/KitchenCounter or email info@kathleenflinn.com
About Rouxbe:
The Rouxbe Cooking School (rouxbe.com), founded in 2005, teaches home cooks, culinary students, and culinary professionals to become better and more confident cooks. Rouxbe captures a professional culinary curriculum in close-up video and delivers it via self-paced online classes, making professional quality culinary instruction more accessible and affordable to individuals and organizations. Rouxbe has been adopted by professional culinary schools, high schools, food services organizations, and cooking enthusiasts around the world.